serovina

About Us

At serovina, we believe that staying active and healthy is a lifelong journey, and it’s never too late to start or rediscover your passion for sports. Based in Latvia, we specialize in creating welcoming and engaging sports sections designed specifically for people aged 30 to 50 who want to maintain their fitness, improve skills, and connect with others in a friendly community. 

Our services

Why We Exist

serovina was created to inspire and support people aged 30 to 50 who want to maintain an active lifestyle despite busy schedules and everyday challenges. We know that staying fit is not just about exercise — it’s about building confidence, connecting with others, and enhancing overall well-being. Our goal is to provide a welcoming space where everyone can pursue their fitness journey comfortably and joyfully. 

Meet the Founder

Jānis Ozoliņš

Jānis Ozoliņš is a lifelong sports enthusiast and certified fitness trainer with a background in team sports and wellness coaching. Motivated by his own experience balancing work, family, and fitness, Jānis founded serovina to create a supportive environment where people in their prime years can pursue their athletic goals without pressure, just motivation and fun.